AI search hubAI SEO servicesGEO servicesAEO servicesEntity SEOAI visibility tracking
Performance marketingSocial media marketingInfluencer marketingAffiliate marketing
Web developmentWeb designApp developmentCROLanding page optimisation
Content marketingContent writingDigital PRSearch everywhere optimisation
Email marketingMarketing automationCustomer lifecycleCustom agentic AICustom LLM skills
Ecommerce marketingSaaS marketingProduct marketingApp marketingASO
Ecommerce / D2CMarketplaceClothing & FashionElectronicsLocal Business
Finance & BankingInsuranceWealth & Portfolio MgmtLaw FirmsRecruitment & Staffing
Real EstateHospitalityTravel & TourismConstruction & Home ImprovementHome Services
White label servicesHire an SEO consultantHire a marketing consultantLead generation
Outsourcing overviewOutsource SEOOutsource PPCOutsource CROOutsource ASOOutsource marketing automationOutsource landing pages
From the UKFrom the USAFrom AustraliaFrom CanadaFrom the UAEFrom Singapore
Technical SEO
Technical SEO is the work of making sure search engines and AI crawlers can find, render, understand and index a website’s pages efficiently, covering crawling, indexing, rendering, speed, structured data and site architecture.
What it covers
- Crawling: can bots reach the pages, through links and sitemaps?
- Rendering: is the content in the HTML, or only after JavaScript runs?
- Indexing: which pages does Google choose to keep, and why are others excluded?
- Speed: do pages meet Core Web Vitals thresholds, such as a Largest Contentful Paint of 2.5 seconds or less (web.dev: Web Vitals)?
- Structured data: is schema markup valid and eligible for rich results (Google: structured data intro)?
- Architecture: internal links, duplicates, redirects and orphan pages
Why it matters
Content cannot rank if it cannot be indexed, and slow pages lose customers. The Economic Times cut its Largest Contentful Paint from 4.5 to 2.5 seconds and saw bounce rate fall 43% (web.dev, The Economic Times case study). See our SEO audit and ten common technical issues.