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Digital Marketing by Industry: 34 Sector Playbooks
B2B SEO Services runs dedicated playbooks for thirty-four industries, built from engagements running since 2016, spanning healthcare, professional services, ecommerce, technology, hospitality, regulated finance, gaming, education, nonprofit, trades and B2B services. The original nine core industries each pair with any of five matrix services, digital marketing, SEO, performance marketing, social media marketing and web design, rather than a generic template with the industry name swapped in.
A growth partner that knows your industry’s buyers, regulations and channel mix, not a generic playbook with your logo swapped in.
Why industry matters in marketing
The same tactic can be brilliant in one sector and illegal in another. Botox cannot be advertised to the public in the UK (ASA and CAP enforcement notice). Solicitors in England and Wales must publish prices for many services (Solicitors Regulation Authority). UK insurers can no longer charge loyal customers more at renewal (FCA, Jan 2022). SEBI stopped regulated firms working with unregistered finfluencers (Business Today, Aug 2024). A generic playbook misses all of that.
Each industry page below explains how buyers in that sector research and decide, the rules that shape marketing, the channels that tend to work and how we measure success. Where we have direct results, such as in EdTech and ecommerce, we show them. Where we do not, we say so and point to the public evidence instead.