The business problem
Broad match on a B2B account buys students, job-seekers, and competitors. The waste is the strategy.
Who it is for
Companies selling to other companies, or to a considered consumer purchase where the SERP is crowded. If the site has no offer worth ranking, the first recommendation is to fix the offer.
Scope
Search structure, negatives, asset groups where Performance Max is appropriate, and landing pages that match the query.
How the work runs
Weekly query review at the start. A recorded definition of a qualified lead before launch.
Proof we will and will not use
We will not publish a ROAS for a client who did not report one.
Related
Source: SerpHike white-label partner brochure, October 2026. The eight search rows are live Google India results captured that month. Traffic figures are third-party SEO tool estimates. PW, PrepLadder and Utkarsh were measured on that tool’s US database, so their Indian traffic is not counted. Engagement outcomes are reported by SerpHike. None of these figures is a guarantee for a new client.