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Analytics and Attribution

Analytics for B2B sites: enquiries, not a dashboard of sessions.

The business problem

If form fills, calls, and qualified pipeline are not in the report, the report cannot judge the channel.

Who it is for

Companies selling to other companies, or to a considered consumer purchase where the SERP is crowded. If the site has no offer worth ranking, the first recommendation is to fix the offer.

Scope

Event definitions, channel groupings, and a monthly note that separates brand demand from the pages we changed.

How the work runs

We will not attribute revenue we cannot see. If your CRM is not connected, the report says so.

Proof we will and will not use

No vanity ‘787% average’ figure is used. Client outcomes on the work page stay tied to the client that reported them.

Related

Source: SerpHike white-label partner brochure, October 2026. The eight search rows are live Google India results captured that month. Traffic figures are third-party SEO tool estimates. PW, PrepLadder and Utkarsh were measured on that tool’s US database, so their Indian traffic is not counted. Engagement outcomes are reported by SerpHike. None of these figures is a guarantee for a new client.