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App Marketing and ASO

App store optimisation and app campaigns for products with a real install.

The business problem

A store listing that repeats the website hero does not match how people search inside an app store.

Who it is for

Companies selling to other companies, or to a considered consumer purchase where the SERP is crowded. If the site has no offer worth ranking, the first recommendation is to fix the offer.

Scope

Listing structure, creative, and paid or social support for the install. Retention work only if the product team will ship.

How the work runs

We need store access and a definition of a qualified install.

Proof we will and will not use

PW’s reported result included 58% more installs and 41% better 30-day retention. That is a SerpHike-reported engagement result for PW, not a store-wide benchmark.

Related

Source: SerpHike white-label partner brochure, October 2026. The eight search rows are live Google India results captured that month. Traffic figures are third-party SEO tool estimates. PW, PrepLadder and Utkarsh were measured on that tool’s US database, so their Indian traffic is not counted. Engagement outcomes are reported by SerpHike. None of these figures is a guarantee for a new client.