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Microsoft Copilot SEO: Reach Buyers Inside Bing and Microsoft 365
Copilot sits in Windows, Edge, Bing and Microsoft 365, which puts it in front of office workers at the moment they research suppliers. It relies heavily on Bing, which many brands neglect.
Microsoft Copilot SEO is the practice of improving how often a brand is found and cited by Microsoft Copilot, mainly by strengthening its presence in Bing’s index and results, using Bing Webmaster Tools and IndexNow, and publishing clear, well-sourced content.
Why Copilot matters, especially for B2B
Microsoft said Copilot products reached 150 million monthly active users across commercial and consumer use, with consumer daily users nearly tripling year on year (TechCrunch, Jan 2026). Many of those users are at work, inside Microsoft 365, researching exactly the kind of services B2B companies sell.
What we do
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Find out how AI sees your brand
We test your priority buyer questions across ChatGPT, Gemini, Perplexity and AI Overviews, then show you what to fix first.